The Country Music Award goes from broadcast TV to streaming on Amazon.

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The award, first held in 1966, is one of the longest-running awards in national music.

Organizers said Thursday that next year’s Academy of Country Music Awards will be broadcast live on Amazon.com Inc.’s Prime Video, the first major awards show to go exclusively online.

The award, first held in 1966, is the longest-running award in national music and was broadcast live on the CBS Broadcast Channel in the United States. Instead, CBS decided to broadcast the CMT Music Awards, Country Music Awards given by the audience in April 2022.

This opened up an opportunity for Amazon, which is buying the rights to live events, including NVL’s “Thursday Night Football”, to attract more viewers to Prime Video.

Viewers of current events, including the Oscars, Ames and the Olympics, have been declining on traditional television as streaming video has exploded.

The date and venue for the 2022 Country Music Awards have not been announced. For the past two years, the show has been in the vicinity of Nashville instead of its former home in Las Vegas due to COVID-19 epidemics. – Reuters



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