A month after the Saudi Sovereign Wealth Fund took over, wildlife scenes erupted in St. James’s Park, and Newcastle fans are still waiting for them to arrive.
After 10 games without a win in the Premier League and in the relegation zone, deviating from the six points of safety, questions are already being asked about the club’s exciting new plan off the field.
Despite Newcastle’s new owners and wealth offerings, Valerie’s boss Anne Emery turned down the opportunity to become Magpies’ new manager this week.
The Paris Saint-Germain and former Arsenal manager was reportedly reluctant to join the project at an early age without a clear structure on how to pay for the club’s new fortune.
“It doesn’t matter how noisy it was in any other country yesterday, there was transparency and loyalty within the club,” Emery said in announcing his intention to stay in Spain on Wednesday.
Former Bournemouth boss Eddie Howe is at the forefront.
But the huge difference in style and experience between Howe and Emery only highlights the lack of a clear plan.
Saudi Public Investment Fund (PIF) Governor Yasir al-Ramyan has been named the club’s new chairman.
But he has no sporting director and managing director Lee Charnley remains a key ally of the unpopular former owner Mike Ashley.
Despite disappointing performances against Crystal Palace and Chelsea, caretaker coach Graeme Jones looks set to take charge of the third match at Brighton on Saturday since Steve Bruce was sacked two weeks ago.
Newcastle director Amanda Stevely made the bold announcement in the days when the controversial takeover was given the green light by the Premier League to become the English champions in the next decade.
Stevely, who had a minority stake in the £ 300 million ($ 408 million) deal, has been the public face of the PIF-backed consortium.
However, he has seen ashes from the box of St James’ directors in recent weeks as Tottenham and Chelsea walk in for victory.
The current Newcastle squad is clearly not good enough to keep up with the club’s new ambitions, but there are also risks of a change in the January transfer window.
With 10 more league games coming up before the window opens, including clashes with Liverpool, Manchester City and Manchester United next month, Newcastle could be even more disappointing in January.
Buying panic at high prices for those who want to come and roll the dice so they can avoid playing in the championship next season is a very short-term solution with no guarantee of deportation.
Chelsea, Manchester City and Paris Saint-Germain are often regarded as templates for Newcastle.
But he did not have to avoid the fear of deportation in the early days of his rise to the European football elite.
Newcastle needs a plan that can firefight in the short term and lay the groundwork for long-term success at the same time.
He is not even visible at the moment.