The ICC said on Thursday that the India-Pakistan T20 World Cup match broke the audience record – creating a record 167 million television access and 15.9 billion minute consumption in India on the Star India Network.
The ICC said in a statement on Thursday that the match is now the most watched T20I match in history, the last high of the India-West Indies semi-final match since the 2016 edition of the ICC event in India. Is greater than
In the clash on October 24, captain Babar Azam and Mohammad Rizwan scored unbeaten half-centuries as Pakistan defeated India by 10 wickets to record their first victory over their traditional rivals in the T20 World Cup.
The ICC revealed that nearly 10,000 hours of live coverage – more than ever before – is offered on TV and digital platforms in 200 countries as viewership and consumption in India, Pakistan, the United Kingdom, Australia and the United States increase. I increase.
“The rise of the shortest format of the game offers explosive cricket and fun for everyone and includes the biggest names in cricket and the best teams,” the statement said.
The statement said that the total TV consumption for the entire tournament in India was recorded at 112 billion minutes, even though India was soon eliminated from the tournament.
The share of viewers among the younger audience in India – children under the age of 15 – was a healthy 18.5% behind a highly successful marketing campaign “Live the Game”, the ICC said. ۔
In the UK, the India vs Pakistan match on Sky UK saw a 60% increase in viewership while the overall audience for the market increased by 7%. In Pakistan, the number of spectators increased by 7.3% compared to the 2016 edition of the event.
In Australia, viewership on the Fox Network increased by 175%. In the USA, which was recently designated by the ICC as one of the focal markets for the game, the tournament was by far the most watched cricket tournament on ESPN +.