Chicecream – Wikipedia



Based March 2018; 4 years in the past (2018-03) in Shanghai, China
Founder Lin Sheng (林盛)

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Merchandise Ice cream and different meals merchandise
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Chicecream is a Chinese language top class ice cream corporate.[1] Nicknamed the “Hermes of ice cream”, it’s recognized for its excessive costs and for being a homegrown Chinese language luxurious ice cream corporate moderately than a Western import. Based in 2018 in Shanghai, the corporate has occupied with e-commerce and has transform one among China’s top-selling ice cream manufacturers, rising in recognition in part with the assistance of web celebrities within the wanghong economic system.[1][2]

Emblem identification[edit]

Chicecream is understood for its excessive costs and is nicknamed the “Hermes of ice cream”.[3][1][2] As of 2021, its ice cream bars normally promote for roughly 13–18 RMB every, even though a specifically pricey cocoa powder popsicle referred to as “Ecuador Crimson” sells for 66 RMB.[1][4] Against this, maximum different ice cream manufacturers in China promote for two–8 RMB every.[4] CEO and founder Lin Sheng attributes the corporate’s excessive costs to the excessive value of imported elements corresponding to yuzu.[1]

The corporate’s logo identification depends upon its standing as a homegrown Chinese language luxurious ice cream corporate, against this to imported Western manufacturers like Häagen-Dazs and Magnum.[1][5] The emblem’s Chinese language identify, 钟薛高 (Zhōng Xuē Gāo), is a mix of the Chinese language surnames Zhong, Xue, and Gao in addition to a pun: it’s just about homophonous with 中雪糕; Zhōng xuěgāo; ‘Chinese language ice cream’.[1]

The corporate advertises its merchandise as wholesome, announcing that they’re all-natural and occasional in sugar and fats.[1]

Historical past[edit]

Chicecream used to be based in Shanghai in March 2018.[6] The founder and CEO Lin Sheng (Chinese language: 林盛; pinyin: Lín Shèng) is an entrepreneur who up to now labored in promoting.[1] The corporate’s first merchandise have been presented on 20 Would possibly 2018.[7] The corporate is a pioneer within the home top class ice cream trade in China: previously, best international ice cream manufacturers like Häagen-Dazs have been noticed as high-end, whilst home manufacturers corresponding to Mengniu and Yili have been noticed as lower-end.[1]

Chicecream occupied with on-line gross sales moderately than gross sales in bodily shops, and labored to get web celebrities to advertise its merchandise.[1] One in style blogger, Li Jiaqi, advisable Chicecream in 2020.[8] The emblem grew swiftly in recognition and at one level was the most-searched product on Xiaohongshu.[8]

In 2019, Chicecream used to be fined via regulators in Shanghai for misleading promoting. The corporate’s commercials falsely mentioned that the ice cream didn’t comprise any water and that it used to be made the use of imported Eastern tea leaves, amongst different misguided claims.[1][9][10]

In 2020, the corporate used to be suffering from the COVID-19 pandemic. In step with logo supervisor Huang Ying (Chinese language: 黄颖; pinyin: Huáng Yǐng), Chicecream’s elderly Irish cheese ice cream used to be unavailable for months for the reason that cheese may just now not be imported because of COVID-related delivery disruption. Then again, Huang additionally mentioned that the pandemic used to be excellent for gross sales, because of the higher approval for on-line buying groceries.[11][12]

In Would possibly 2021, Chicecream raised 200 million RMB in Sequence A financing.[1][4]

In summer season 2022, controversy erupted on-line round claims that Chicecream’s merchandise do not soften.[3] On 25 June 2022, a person discovered that when leaving a Chicecream bar out at a temperature of 31°C for fifty mins, it evolved a thick, sticky texture however didn’t transform watery or lose its form.[13] Customers speculated that the ice cream didn’t soften because of preservatives, coagulants, or different components, corresponding to carrageenan.[13][14] On 5 July, a viral video confirmed {that a} salted coconut flavored Chicecream bar did not soften even beneath excessive warmth, main audience to fret about what Chicecream’s ice cream accommodates and if it is fit to be eaten.[3][15][14] In reaction, the corporate mentioned that the product’s bodily conduct is as it accommodates a excessive focus of cast debris and rather little water.[13] The corporate mentioned that its merchandise fulfill regulatory requirements, together with nationwide usual GB/T 31119-2014, which regulates frozen cakes.[3][15][14] Chicecream additionally mentioned that it might cooperate in an investigation, and that it believed making use of warmth to ice cream used to be now not a systematic solution to take a look at its high quality.[3][14]


Chicecream produces greater than ten flavors of ice cream,[16] together with:

  • Ecuador red (厄瓜多尔粉钻)[1][17][4]
  • Ghana black gold (加纳黑金)[4]
  • Handmade jasmine (手煮茉莉)[1]
  • Eire elderly cheese (爱尔兰陈年干酪)[4]
  • Salted coconut (海盐椰椰)[3][14]
  • Semi-opportunism (半巧主义)[1]
  • Velvet cocoa (丝绒可可)[4]

Chicecream ice cream bars resemble the form of a Chinese language roof tile, and the highest of every bar is formed just like the Chinese language persona .[8]

In collaboration with skin care corporate Xiaoxiandun (小仙炖), Chicecream presented an ice cream product made with birds’ nests, which might be historically believed to be excellent for the outside.[18]

Outdoor of frozen cakes, Chicecream additionally sells different merchandise, together with high-end dumplings[1] and truffles.[8]

Although the corporate has centered totally on e-commerce, it additionally has brick-and-mortar shops in towns together with Chengdu, Hangzhou, Shanghai, and Shenzhen.[4]

See additionally[edit]


Exterior hyperlinks[edit]


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