INTRODUCTION
Television dramas have become an integral part of South Asian entertainment, captivating audiences with engaging storylines and relatable characters. However, their impact on societal perceptions of gender equality is a subject of debate. This article explores the influence of televised dramas on gender equality in South Asia, examining both positive and negative effects.
LITERATURE REVIEW
Research suggests that media plays a significant role in shaping cultural attitudes towards gender (Gupta, 2018). Televised dramas, in particular, have been found to influence viewers’ perceptions of gender roles and relationships (Joshi, 2019). Scholars argue that representation matters, as it shapes our perceptions of ourselves and others, and can reinforce or challenge existing power dynamics (Lau, 2017).
CRITICAL THINKING
By recognizing the influence of televised dramas on social perceptions of gender equality, we can harness their potential to promote positive change and challenge harmful norms in South Asia. Televised dramas in South Asia often perpetuate harmful gender stereotypes, reinforcing patriarchal values and limiting female representation. However, some shows challenge these stereotypes, promoting positive change and empowering female characters. For instance, dramas like “Zindagi Gulzar Hai” (Pakistan) feature strong, independent female characters, challenging traditional gender roles. On the other hand, shows like “Diya Aur Baati Hum” (India) perpetuate harmful stereotypes, portraying women as submissive and dependent on men.
Example and case study
Several TV dramas in South Asia have been praised for their progressive portrayal of women. For example, “Kankar” (Pakistan) addresses issues like domestic violence and gender-based discrimination. Similarly, “Balika Vadhu” (India) highlights the importance of girls’ education and challenges child marriage.
ANALYSIS AND DISCUSSION
The impact of televised dramas on gender equality in South Asia is complex and multifaceted. While some shows promote positive change, others perpetuate harmful stereotypes. To harness the power of televised dramas for gender equality, we need to promote diverse representation, inclusive storytelling, and progressive narratives that challenge patriarchal values.
CONCLUSION
Televised dramas have a profound impact on societal perceptions of gender equality in South Asia. By acknowledging both the positive and negative influences of televised dramas, we can work towards a more equitable society for all. Ultimately, it is up to the creators and consumers of televised dramas to promote gender equality and challenge harmful stereotypes.
This article is written and submitted by guest authors Sawaira Maheen, and Tahira Batool.
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